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Toyzine and Toy Magazine printed issues

'TOY' Toy Collector Magazine: Pioneering the Toy Collecting Craze Ahead of Its Time

In the world of toy collecting, where enthusiasts now revel in the excitement of auctions, TV shows, and dedicated conventions, there exists a trailblazer that predates the hype and stands as a testament to foresight – 'TOY' Toy Collector Magazine. Established in 1996, by two savvy renowned (some may say notorious) internationally connected collectors and traders of rare collectibles, the publication emerged well ahead of the wave of popularity that would later sweep through the toy collecting world.

In the mid-90s, the concept of toy collecting as a serious and organized hobby was far from mainstream. Anticipating the passion, a bold beginning in 1996 'TOY' Toy Collector Magazine was forged. It saw beyond the commonplace perception of toys as mere playthings. Launched in February 1996, this quarterly magazine embraced the notion that toys held a nostalgic and collectible value worthy of exploration. 'TOY' Toy Collector Magazine, with national distribution, was available at newstands around the country and via subscription internationally it attained immediate acclaim.

From the outset, 'TOY' Toy Collector Magazine set itself apart with a modern design that captured the essence of the collectibles it featured. Printed on quality stock, its pages became a canvas where the vibrant history and artistry of toys unfolded. The magazine quickly gained recognition for its forward-thinking approach, innovative design and layout, earning features in esteemed design reference books such as "1&2 Color Graphics" and "Postcard Graphics," published by PIE Books Japan in 1999 and 2000, respectively.

With the evolution of the internet, 'TOY' Toy Collector Magazine seamlessly transitioned into the digital realm in 1997. Rebranded as Toyzine, this move positioned the magazine as a dynamic online platform catering to a global audience of collectors. The foresight to embrace digitalization showcased a commitment to staying ahead of the curve and adapting to the evolving landscape of toy collecting. Many impersonators have attempted to replicate the success of Toyzine.com and have fallen to the wayside, with Toyzine.com remaining triumphant and true to its spirit.

While today's toy collecting scene is filled with TV shows like Toy Hunter and high-profile auctions, Toyzine was laying the foundation for this cultural shift more than two decades ago. The magazine was not merely reporting on trends; it was instrumental in setting them. It recognized the intrinsic value of toys as cultural artifacts, preserving memories and embodying the spirit of various eras.

Toyzine wasn't just a magazine; it's a comprehensive resource for collectors worldwide. Offering services like For Sale and Wanted classifieds, auction coverage, and a global toy web directory, Toyzine became a hub for enthusiasts and a platform that transcended geographical boundaries. Toyzine has lead the Collectibles transitioning digital environment and embraces Social channels, reaching a new audience of enthusiasts and collectors.

The legacy of 'TOY' Toy Collector Magazine lives on in the continued influence of Toyzine. It remains a go-to destination for collectors, featuring informative articles, a lively community forum, and a collector's marketplace. The magazine's original vision of celebrating toys as cherished collectibles has stood the test of time and continues to inspire a new generation of collectors.

In retrospect, 'TOY' Toy Collector Magazine emerges as a visionary publication that foresaw the cultural shift toward appreciating toys as valuable collectibles. Its inception in 1996, at a time when toy collecting was not yet a mainstream phenomenon, demonstrates a keen understanding of the intrinsic worth of these artifacts. 'TOY' Toy Collector Magazine, now embodied in Toyzine, remains a trailblazer that not only witnessed but actively shaped the evolution of toy collecting into the vibrant global toy collecting community we know today.


Toyzine and Toy Magazine printed issues

Toyzine's roots trace back to the inception of Toy Collector Magazine in February 1996. Recognized globally for its innovative design and layout, the magazine has been featured in design reference books such as "1&2 Color Graphics" (published by PIE Books Japan, 1999) and "Postcard Graphics" (published by PIE Books Japan, 2000).

The evolution from 'TOY Magazine' to 'Toyzine' marked the transition to the online medium, catering to the global toy and collecting community.




1. Online retailing and collecting opportunities for individuals and enterprises, with all sales free of hidden commissions and charges. The Toyzine retailer is able to deal directly with their customers, free of hindrance, via one or all of the following options: Free Classifieds; Your own Online Store in the Toyzine Mall, professionally designed and maintained, with a unique Web address; Banner advertising for effective business promotion.

2. An informative and entertaining e-magazine, with regularly updated articles, news and humour, covering all aspects of the antique and collectable toy industry.

3. An appraisal and valuation service. ValuePoint provides customers with a concise, professional valuation, utilising the expansive and unique resources at Toyzine's disposal.



Toyzine.com has been actively and continuously promoted in related industry media since 1997. The site is also featured prominently at many International Trade Shows and Events, in the USA, Japan and Australia.



Toyzine is the busiest antique and vintage toy related website and is continually expanding. As this is a high profile and specialised site, the percentage of serious potential customers for Banner advertisers is great. The site receives visitors from every corner of the globe and is here to serve as a focal point for enthusiasts and enterprises alike.



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