International
Toy Show Report:
The Toy Show versus The World Wide Web
Like it or not, the Internet
is here to stay. And likewise, its effect on the toy industry. One
of the major areas impacted upon is the traditional trading heartland
of the collectable toy industry, the toy show. Our Toyzine reporter,
John Graham, shares his observations from three major international
events that he attended last year...
* Chicago Toy
Show, Kane County, Illinois, USA
* Wonderland, Yokohama Japan
* Mega Toy Swap Meet, Adelaide Australia
Chicago Toy Show, Kane County, Illinois, USA:
Date: 21 April, 2001 Time: Saturday - early birds only
12pm - 5pm; Sunday - general public 10am - 5pm Frequency: 3 times a year International Status: Possibly the
most well known US toy show, best described as a relaxed and casual
Atlantique City, and attended by traders and collectors from across
the globe.
The Buzz: As always,
Kane County was a blast. Despite trader and customer numbers being
down on the same time the previous year (some say by as much as
one third), lots of great buying and selling was done. I arrived
late on the set-up morning, and missed most of the early deals.
As is Kane County tradition, these were done from the trunks of
traders' cars while they were waiting to enter the fairgrounds and
set up. And in spite of screamingly cold winter winds, the dealing
occurred with gusto. The best was a 50s Directional Robot (C-6 toy,
but C-9.5+++ box) ...the dealer went from his original reasonable
asking price of $600 to an unbelievably reasonable $360 ...the cold
can do strange things to people! Of course, fab deals were done
inside the fairgrounds too. On the Saturday preview day, one young
local Chicago trader was both joyous and bemused to see two rabid
Simpsons nuts methodically ransacking his childhood collection.
"Man, I'm just happy to get rid of the stuff!" he said,
as the two dealers congenially shared the Springfield spoils. When
they had finished, his three-table booth was nearly empty. My own
piece of luck was of the Super Nintendo sort... those in the know
will appreciate that an MIB Chrono-Trigger role playing game cartridge
is a hard get. Combine that with 14 other decent MIB games including
Final Fantasy 2 and 3, add the words "five bucks each",
and you've got one happy amateur journalist. These buying stories
aside, a disturbing observation was shared with me, courtesy of
one of Kane County's veteran personalities ...it was this fair's
distinct lack of 'sleepers' (super rare toys, unrecognised by their
owners, and thus sold at garage sale prices). "There were no
REAL FINDS this year" he said emphatically, after collating
the weekend's stories.
Internet Gossip:
Despite the public having a grand old time, the word of the fair
amongst traders was "quiet". Some blamed a weather scare
(forecast had been severe thunderstorms all weekend... which came
at 5am on Saturday, set off 6 car alarms in my hotel's car park
and vanished before sunrise), but most cursed the Internet. For
instance, witness this conversation overheard between two veteran
traders:
Jake: "I tell
ya, man, the webs destroyin' us...that's why there's nobody here"
Flake: "Yeah,
you got it. My customers say 'Why should I get in my car an' drive
for three an' a half hours to a show when I can buy the same stuff
on ebay?' I mean...It's finished, just finished" (pause)
Jake: "Hey,
did you see my Chrysler go up? Did much better than I thought...guy
in Belgium bought it"
Flake: "Yeah,
I seen it...but that's nuthin'...I got fifteen years of inventory
just waitin' for me to list it!"
Do you see any pattern here, dear readers? More
on this duality later...
Most Way-Out Toy Sighting:
A life-sized Remco Lost in Space robot. Being proudly escorted around
the show by its maker, this almost 6-foot tall toy mock up had been
cleverly made from numerous store bought and household items. The
robot was authentic right down to its huge Lost in Space stickers
and tacky color scheme in homage to the Remco toy. One dealer, who
instantly fell in love with him, was debating on how he could possibly
get him back to New York City...
The Final Word:
Kane County is an incredibly fun show to attend...a Mecca of the
best known personalities in the US toy trade, with an awe-inspiring
amount of toys of all types to choose from. And in spite of complaints
from some traders ("The old grey mare" syndrome), I'd
wager they'll all be back for April 2002.
Lev of Toy Tokyo fame, Yours truly [John Graham] at Kane County... are we having fun yet?
A fantastically rare 60s Japanese Lost in Space
frame-tray jigsaw puzzle, unearthed at Yokohama Wonderland.
Next time I go swimming, I want the Tracy boys as
lifeguards too! Inflatable Thunderbirds wading pool, circa 60s,
another Wonderland find.
Astro Boy flew proudly for
the Olympic movement as Tokyo's mascot in '64, as this banner sighted
at Yokohama Wonderland testifies.
It was bustle-bustle-bustle at Wonderland fair...
"Hey, outta my way! I saw it first!"
If only all action figures were life size! The author
and friend 'Guillotina', Yokohama Wonderland.
An original Nomura Robby Space Patrol, MIB. Yours
for USD $6800, at the Mega Toy Swap Meet, Adelaide, Australia.
Wonderland, Yokohama Japan:
Date: 28 April,
2001 Time: 10am early birds, 12pm - 5pm
public Frequency: 4 times a year International
International Status: One of Japan's
most popular and longest established toy shows, attracting many
international traders.
The Buzz: A fabulously
atmospheric fair, with a healthy mixture of classic diecast, 60s
MIB space tinplate and new action figures, all with a spicy Japanese
flavor. Packed into one massive hall, it was standing room only
until 2pm, after which the crowd gradually thinned until closing
time. Despite a large number of the public being in 'browse-only'
mode ("okane nai", as they say in Japan), a few traders
claimed to have had their 'best ever Yokohama'... perhaps a bright
sign for the future of Japan's depressed economy. Two bargains worthy
of note were an original diecast 1969 Corgi Beatles Yellow Submarine
MIB, with its rare vac-u-form inner box diorama intact, for 32,000
yen (about USD 250), and a near MIB Easelback robot, with both toy
and box marked Yonezawa, a cool buy at 40,000 yen (just over USD
300). With a little hard target searching, it seems, there were
a few decent deals to be had.
Internet Gossip:
Not much, interestingly enough. Despite the steady inroads the WWW
is making into Japanese collector's lives (On-line traders: noticed
the sudden increase in buyers from Japan over the last 12 months?),
Wonderland remains largely unaffected. The eager crowd were happy
to leave their PCs for a few hours and do some real shopping. Very
little 'net-bashing' was overheard, with most serious traders blaming
any downturn in sales on the nation's current economic woes. One
prominent dealer was even forecasting a return to strength in 2002.
Most Way-Out Toy Sighting:
An incredible 1950s tinplate chameleon. This freaky skeletal battery
toy, authentic right down to the independently moving conical eyes,
was a definite first time for me. It measured about a foot long,
was made in Japan (of course) and was already sold (of course).
Guaranteed to be a mechanical fly's worst nightmare.
The Final Word:
A great crowd and pleasant traders, despite mutual financial worries...
Wonderland was wonderful!
MEGA TOY FAIR
12 & 13 June 2010 The biggest and best in OZ. This is Australia's best Toy Fair with dealers and collectors from around Australia in one huge Toy Collector show. For more info please email megatoy@adam.com.au
Mega Toy Swap Meet, Adelaide Australia:
Date: 9 - 10 June,
2001 Time: 9am - 5pm both days Frequency: Once a year International Status: Little known
except Down Under, this show is one of Australia's best kept secrets.
Although not on the same scale as Wonderland or Kane County, the
Mega Toy Swap Meet is definitely Australia's premier toy show and
has a charm all its own.
The Buzz: Established
originally as a diecast fair, the Mega Toy Swap Meet (or "Adelaide",
as it is affectionately known to its followers) has diversified
as it has grown (a record number of tables in 2001, according to
fair organizer Andreas Flenche), and now includes a good smattering
of tinplate, Barbie and the ever-present action figures. A good
buying crowd rushed through the doors on the Saturday, spreading
their cash and charge cards liberally amongst the smiling traders.
Sunday was more of a slow-starting dealers' social event, but enjoyed
nonetheless, with some serious deals made in the final hours...
I saw one guy empty no less than three of his friend's wallets to
acquire a rare Star Wars figure at an agreed price (a Power of the
Force Nikto MOC, to be exact). This collector was indeed lucky,
as finding any rare vintage toys MIB this year was certainly not
an easy task. Other MIB finds included: 3 British made Avengers
TV jigsaw puzzles; a large collection of Dinky cars, none younger
than the 50s, and all cheap; and an original 1984 Megatron Transformer
by Hasbro.
Internet Gossip:
As with Kane County, the paucity of sleeper finds and other reasonably
priced quality toys was being blamed on the web. "I only sell
my rubbish here", said one self-satisfied trader. "You
only ever GET rubbish" was another's wry reply. Surprisingly
enough, I was able to buy a few pieces of said trader's 'rubbish'
with a view to later selling on... it's a funny old world!
Most Way-Out Toy Sighting:
Perhaps not 'way-out', but certainly 'well-respected' ...an original
Nomura Robby Space Patrol, MIB (Almost). The toy (a rare sight in
Australia) was not mint, but very nice. The box a solid C-8. The
price? AUD 13,500 (about USD 6,800), and still available at close
of show. A sign of the times? Or the Curse of the 90s Repro?
The Final Word:
As shows go, not the biggest in the world, but definitely the most
fun to be had Down Under.
The Absolute Final Word:
You can't keep a good toy show down. Yes, we have recently seen
the distinct lack of sleepers for sale at most shows, since the
spread of the web. Yes, numbers of both traders and the buying public
have been down, and it's certain that the rise of web-based trading
has hurt both of these areas... but the on-line plateau may have
been reached. Observations suggest that the novelty of WWW trading
is starting to wear off. For example, collectables dealers in many
speciality areas say that on-line auction sales are substantially
down, and show no sign of returning to the heady times of just a
few years ago.
To those who believe web-based trading is the
only answer, I say this: the web is not 'the' answer. It is 'an'
answer. If I can take you back to Jake and Flake's verbal exchange
at Kane County, it echoes of biting the hand that feeds them...
in part they hate the web for its ability to affect their performance
at shows, and in part they love the web for its ability to affect
their cashflow... positively. Its benefits and abilities should
not be decried, they should be embraced and integrated with the
strong marketing venues you have already worked hard to establish...
your shop, your antique mall booth, and of course, your toy shows.
When one area is strong, it can supplement the lesser performances
of your other markets.
And as for sleepers, a bit of tangential thinking
can come in handy... when you find that it's tough to find super
bargains at the old venues, like shows, try the newer ones... I
know of one toy that was sold on ebay early last year for USD 4000...
and sold privately for 20,000 six months later. We all had the chance
to buy that 'sleeper'...
Shows are still the greatest places to meet humans
face to face (I have done the necessary scientific testing, and
it seems conclusive that most toy traders are human...), made new
contacts and refresh old ones, and, perhaps most importantly, find
stuff that you can sell in you other venues, be they actual or virtual.
Hallelujah, brothers and sisters! The Toy Show
is here to stay.
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